For Policybazaar and Paisabazaar, the smartphone is the only distribution channel

Sai Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, and Shamik Ghosh, Head, Content and Communications, Paisabazaar, talk about their content marketing strategy, challenges and the way forward for doing content for the financial services category, in a video interview series, Republic TV presents Engage