Measurement of branded content effectiveness remains a big concern, says Anupam Bokey of Too Yumm!

In an interaction with Republic TV presents Engage, Anupam Bokey, CMO at the company, talks about the brand's content marketing initiatives and things it considers while doing branded content collaborations. He also sheds some light on means to improve one's branded content strategy

Akanksha Nagar
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Too Yumm! Anupam Bokey