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Anupam Bokey

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Will invest more in influencer marketing in 2021: Anupam Bokey of Allied Blenders & Distillers

Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic

By Akanksha Nagar
logoNov 26, 2020 10:11 IST logo 5 Min read
Measurement of branded content effectiveness remains a big concern, says Anupam Bokey of Too Yumm! engage
Measurement of branded content effectiveness remains a big concern, says Anupam Bokey of Too Yumm!
By Akanksha Nagar
logoJan 29, 2020 11:09 IST
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