Big FM breaks down content creation journey with #TheSocialStar podcast

New Delhi: Big FM has launched a podcast series #TheSocialStar, hosted by RJ Megha.

The talk show delves into the journeys of Indian content creators, uncovering the strategies, challenges and defining moments that shaped their success.

The line-up for this season includes Sonal Kaushal, Simran Balar Jain, Prince Gupta, Aditi Agrawal, Shivani Kapila, Sonika Khurana Sethi and CA Twinkle Jain.

Beyond success stories, the series delves into the obstacles the creators faced, the strategies they employed to build engaged communities, and their vision for navigating the ever-evolving digital landscape.

Sunil Kumaran, COO, Big FM, said, "As the creator economy continues to thrive, digital influencers have become powerful storytellers, shaping new trends and conversations. At Big FM, we have always championed innovation and adaptability and #TheSocialStar is an extension of that vision. By bringing these incredible creators to our platform, we aim to celebrate their journeys while offering valuable insights for aspiring content creators and brands looking to navigate the digital space.”

The podcast is available on Big FM’s YouTube channel and major audio streaming platforms, including Spotify, Apple Podcasts, Gaana, JioSaavn, Wynk, Hungama, Google Podcasts, Saregama and Amazon Prime Music.