Eurogrip Tyres introduces ‘Creator Circuit’ social media programme for digital creators

New Delhi: Eurogrip Tyres, the two- and three-wheeler tyre brand from TVS Srichakra, has announced the launch of ‘Creator Circuit’, a social media-led initiative focused on engaging and mentoring digital creators.

Positioned as a category-first digital property, ‘Creator Circuit’ will feature a series of contests and learning-led masterclasses centred on content creation and storytelling. The initiative involves collaborations with content creators and automotive figures, including Sunny Gajjar, founder of XBHP, and motorcycle racer Rajini Krishnan. 

As part of the programme, Sunny Gajjar and Eurogrip have developed a masterclass covering creator practices such as solo shooting, framing, visual narration and audience engagement.

The initiative is structured around three themed contests, FrameTheGrip (Photography), Tyre Technology, and Women on Wheels. Participants are encouraged to interpret each theme through their own creative perspective, with entries assessed on parameters such as originality, content quality, craftsmanship and engagement.

A key component of the programme is the ‘Eurogrip Creator of the Year’ recognition, which includes a cash prize of Rs 5,00,000, to be presented by Eurogrip brand ambassador MS Dhoni. Winners of each themed contest will receive Rs 50,000.

Registrations for ‘Creator Circuit’ are currently open, with entries to be reviewed by an expert jury panel. The initiative is positioned as a platform for creators to showcase their work while engaging with industry professionals across photography, automotive content and digital storytelling.