Ruchika P. joins KlugKlug as Chief Business Officer for India

New Delhi:  Influencer marketing SaaS platform KlugKlug has appointed Ruchika P. as its Chief Business Officer (CBO) for India. Ruchika brings over 20 years of experience in digital advertising, ad tech, and sales leadership. 

She has previously worked with companies such as Rezworx and Inshorts, and has collaborated with leading media agencies including GroupM, IPG, Dentsu, Publicis, Havas, and Madison. At Times Internet, she served as National Head of Business Development for Colombia Ads, managing integrated media sales.

Commenting on the appointment, Kalyan Kumar, Co-founder and CEO of KlugKlug, said,
“We’re pleased to welcome Ruchika as our Chief Business Officer. The first aspect of her that caught our eye was something we internally call ‘Klug-ness,’ which is about her being ‘a self-motivated ninja,’ which is what her past has shown, and KlugKlug is gunning for that and another trait, ‘radical transparency’ in all our engagements. ”

Vaibhav Gupta, Co-founder and CPO of KlugKlug, added, “Brands today are gradually realizing the importance of data science and tech in influencer marketing.”

Speaking about her new role, Ruchika P. said,
“I am excited to join KlugKlug at such a pivotal time in its growth journey. The company has already shown a completely novel and audacious approach to influencer marketing, and this resonated with my experience and passion for driving real and impactful business outcomes & unlocking true value to every brand’s Influencer deployment.”

KlugKlug's platform is used by a range of Indian and international brands across sectors including FMCG, D2C, electronics, beauty, health, lifestyle, and e-commerce.