VidUnit hosts influencer marketing event ‘FluVid 1.0 Fest 2025’ in Mumbai

New Delhi: Conceptualised by Sourabh Kumar of VidUnit, the influencer marketing event ‘FluVid 1.0 Fest 2025’ took place in Mumbai.

The event brought together hundreds of digital creators, influencers and brand leaders from across the country, providing a platform for collaboration, innovation and industry insights.

FluVid 1.0 Fest 2025 celebrated the rapid growth of India’s creator economy, offering a space where influencers across fashion, lifestyle, tech, gaming, travel and wellness engaged with brands and industry pioneers. 

The event featured panel discussions, fireside chats and expert-led workshops, covering key topics such as brand partnerships, content monetisation and digital trends.

Sourabh Kumar, Founder of VidUnit, shared his vision for the event, stating, “FluVid 1.0 Fest was designed to unite India’s creator community, providing a space for learning, collaboration, and innovation. The overwhelming response reaffirms our commitment to empowering digital talent and strengthening brand-influencer partnerships. Influencer marketing is shaping the future of brand communication, and we are excited to see its continued growth.”

Attendees gained insights from industry leaders, including Sana Sultan Khan from Bigg Boss, the Shorts Break team, Prakash Bhardwaj from The Viral Talks, Mrs. India – Shivalika Sharma, Viskhaka & Divesh and Amar Choudhary of Boyo. 

Kumar added, “This is just the beginning of FluVid Fest. Our vision is to make it an annual landmark event that continues to empower creators, foster meaningful brand collaborations, and set new industry standards. The success of this edition has motivated us to scale it even further, bringing in more opportunities, global perspectives, and innovative experiences for the influencer community.”