Voltas Beko taps influencers to promote HarvestFresh Refrigerators

Following the launch of its TV and digital campaigns in October last year, this new influencer campaign aims to reach a wider audience by leveraging the power of 20 influencers across various genres, including lifestyle, nutrition, food, and parenting

author-image
BuzzInContent Bureau
New Update
Voltas beko

New Delhi: Voltas Beko has announced the launch of its new influencer campaign to promote its HarvestFresh technology in refrigerators. 

Following the launch of its TV and digital campaigns in October last year, this new influencer campaign aims to reach a wider audience by leveraging the power of 20 influencers across various genres, including lifestyle, nutrition, food, and parenting.

The campaign will feature influencers such as Kishwer Merchant, Ambika Dutt, Uma Raghuraman, Rashmi Rai, Aarti Madan and many others. These influencers were selected based on the audience profile and brand resonance with Voltas Beko. These personalities will be showcasing the features of Voltas Beko’s refrigerators, which boast advanced technology that preserves the freshness of fruits and vegetables for longer periods. 

The influencers will highlight the key benefits of this cutting-edge product, with a clear call to action directing their followers to visit Voltas Beko stores or explore the website for more details.

At the core of the HarvestFresh refrigerator range is groundbreaking technology that mimics the natural 24-hour sun cycle, using a three-color light system. This innovation ensures the preservation of essential vitamins such as Vitamin A and Vitamin C in fruits and vegetables, helping them last longer while retaining their nutritional value. 

Prasenjit Basu, Head of Marketing at Voltas Beko, said, “As trailblazers in the introduction of innovative technology in India, Voltas Beko takes pride in leading the charge to redefine freshness and establish new benchmarks in food preservation. Our latest campaign unites a dynamic group of influencers renowned for their authentic and impactful content, reaching a diverse audience of over 7.5 million. This initiative not only enhances our messaging but also drives increased foot traffic to our stores, where customers can experience the groundbreaking  HarvestFresh technology firsthand.” 

He added, “Our mission transcends mere education; we aim to inspire families to adopt this technology, transforming their kitchens into smarter, more efficient spaces that excel in preserving nutrition. By harnessing the power of HarvestFresh, we empower consumers to enjoy fresher and more nutritious food, ultimately enhancing their overall well-being and lifestyle.” 

influencer marketing Voltas Voltas Beko