Wondrlab appoints Shidush Contractor as COO, Influencer Marketing

New Delhi: Wondrlab has appointed Shidush Contractor as Chief Operating Officer, Influencer Marketing. Based in Mumbai, he will lead OPA and Opportune, overseeing strategy and operations across the group’s influencer and creator-focused businesses.

He will report to Vandana Verma, co-founder and managing partner at Wondrlab Network.
The appointment comes as Wondrlab consolidates its influencer marketing operations under what it describes as a unified influence framework spanning discovery, consideration, and performance-led outcomes across the consumer journey.

In his new role, Contractor will focus on integrating capabilities across OPA and Opportune, strengthening operating structures, improving measurement, and enabling brands to deploy influencer activity across different stages of the funnel.

Contractor brings experience across adtech, talent management, and creator-led businesses. Most recently, he served as business head for the Middle East and North Africa at Qoruz. Prior to that, he was chief of staff to the group CEO at Collective Artists Network. Over the past year, he worked independently within the creator and influencer ecosystem.

Commenting on the appointment, Vandana Verma, co-founder and managing partner of Wondrlab Network, said, “Brands today don’t need more influencer campaigns; they need influence that works across the funnel and compounds over time. Total Influence brings together storytelling, credibility, and performance into one operating system. Shidush’s experience across talent, technology, and execution makes him ideally placed to scale OPA and Opportune into platforms that deliver sustained, long-term value for brands.”

Speaking on his appointment, Contractor said, “Influence has evolved into a serious business lever. What excites me about OPA and Opportune is the opportunity to build influence as a connected system, from discovery to conversion, using creators, data, and ideas in a coordinated way. Total Influence is about consistency, precision, and outcomes over time, and I’m excited to help bring this vision to life for brands within the Wondrlab ecosystem.”