Wondrlab launches Opportune Europe to expand influencer marketing offering in CEE

New Delhi: Wondrlab, the martech network, has expanded its presence in Central and Eastern Europe (CEE) with the launch of Opportune Europe, following its acquisition of Polish agency WebTalk in 2024.

Opportune, an influencer marketing platform acquired by Wondrlab in India in 2022, has been rolled out in Europe after being established in the Indian market. The company said the technology will now support brands across the CEE region.

Commenting on the launch, Vandana Verma, Co-Founder and Managing Partner, Wondrlab Network, said: "With Opportune Europe, we’re not just expanding geographically, we’re exporting a proven, data-led influencer marketing model that has transformed how brands in India engage with creators. The CEE region is primed for this shift, and our goal is to blend cutting-edge technology with deep market insights to deliver measurable impact for brands. This launch is a testament to the scalability of Indian innovation, and we’re confident that Łukasz’s leadership will accelerate our vision of building a truly global martech ecosystem."

Michał Dunin, CEO of Wondrlab Europe and Founder of WebTalk, added, “Wondrlab’s European journey, which began with WebTalk’s acquisition, is entering its next exciting stage. We see great potential in influencer marketing, which is maturing and becoming a measurable pillar of business strategy. This process is much more advanced in Asia, which is why we are now creating a technological bridge between continents. We are bringing Opportune to Europe, a proven platform that has revolutionised the approach to creator collaborations in India. The addition of Łukasz, an expert in this field, guarantees that this transfer of knowledge and technology will be a success. This is the first step in our strategy of importing innovation and talent to CEE, and further acquisitions that will strengthen our offer are only a matter of time.”

To lead the new venture, Wondrlab has appointed Łukasz Borek as CEO of Opportune Europe and Chief Influencer and AdTech Officer for Wondrlab in Poland. Borek has more than 17 years of experience in the media and technology sectors, including a decade building and scaling a creative media firm within Publicis Groupe.

Opportune Europe will operate under a managed service model, combining the platform’s automation technology with agency support across influencer identification, outreach, analytics and ROI measurement.

Borek said, “After a decade of building and scaling innovative services, I see immense potential in Wondrlab’s approach. Opportune Europe is an opportunity to bring new standards to the influencer marketing landscape, focusing on what truly matters for business: measurable growth. Access to this unique technology, combined with the team’s expertise and Wondrlab’s strategic support, will allow us to translate promises into tangible results and establish a leadership position in the intelligence-driven influencer marketing segment.”