From reels to real deals: Women influencers who have turned into businesswomen

Mumbai: Our girls may have simply started out funny, trying out new makeup products or just shared travel stories, but they built a community around their ethos and with that support, went on to build brands. 

BuzzInContent.com chronicles the list of women influencers who went from buzz to biz. 

Mrunal Panchal 

The digital creator had initially started her account named ‘Gujju Unicorn’ to share makeup tutorials, beauty trends and the latest product reviews from across the world. 

With over 5.5 million followers on Instagram and 979 K on YouTube, this 25-year-old beauty influencer went on to launch her own beauty brand, Mrucha. The cosmetic range is vegan, cruelty-free and formulated in India. The brand Mrucha Beauty is followed by 114K followers on Instagram.

Himadri Patel 

Based in Dehradun, the 25-year-old influencer started her social media journey by posting lifestyle vlogs on YouTube. Along with sharing fashion and beauty tips through the videos, Patel who enjoys a following of 1.29 million followers on YouTube and 221K on Instagram, is also working towards building her brand. 

Known as Dri by Himadri, the e-commerce brand focuses on homegrown and handcrafted outfits, also catering to orders for customised outfits. The brand’s reach is currently at 17.4K followers on Instagram.

Kusha Kapila 

New Delhi-based Kapila moved to Mumbai post-lockdown. Following her much-publicised Bollywood roles, Kapila has recently been in the headlines for her fit, new look. 

With over 4.2 million followers on Instagram and 1.44 million subscribers on YouTube, the 35-year-old diva of the feed took a stealthy approach to launch her brand of innerwear called Underneat. The brand has 200K followers on Instagram, where the feed features Kapila sharing tips related to wearing shapewear items appropriate for various body types. 

Diipa Buller Khosla 

One of the earlier known and popular South Asian faces, the Indian influencer now based in Amsterdam had chased the dream of becoming a doctor and then a lawyer before diving deep into the social media pool as a content creator. 

An internationally well-known influencer, 35-year-old Khosla boasts an Instagram following of 2.3 million and a YouTube viewership of 18.6 K subscribers. She launched Indie Wild, a hair and skin care brand originating from Ayurvedic fundamentals. The brand is available across major e-commerce platforms such as Sephora, Nykaa and Tira, with 161k followers on Instagram. 

Sarah Sarosh 

The 26-year-old content creator was an occupational therapist before she started her journey with sharing beauty and fashion tips on social media. Her YouTube reach is 1.5 million subscribers. One of the videos where Sarosh vlogged making Kiara Advani’s wedding outfit from scratch in Rs 23,000 garnered 1.8 million views. 

Sarosh has over 229K followers on Instagram and is building a brand of coffee called Impulse Coffee. The brand is built around the authenticity of organically grown and brewed coffee. 

Malvika Sitlani 

Former model turned influencer, Sitlani gained popularity when she walked the Cannes red carpet in 2022. Her reach on Instagram is 704 K and 833K on YouTube comprising audiences that have enjoyed her beauty and makeup tricks ever since she switched gears from acting to influencing.  

The single mother has been in the news because of her personal life, having decided to stay put in India and not move to Dubai, UAE, with her daughter. Sitlani launched her clothing line dedicated to everyday essential wear called Everyday. The budding brand features simple clothing and accessories, available to shop on the brand’s official website.  

Nitibha Kaul

New Delhi-based Kaul, went from Google to glam. She quit her career with the tech giant to participate in the reality television series Bigg Boss 10. The influencer now focuses on creating content on beauty and fashion tips for her 1 million Instagram followers and 207 K subscribers on YouTube.  

Kaul launched her makeup brand Alt+K Beauty, a range of beauty products which is followed by 18.2 K people on Instagram.

Aanam C 

Aanam Chashmawala, a Mumbai-based influencer, has over 328K followers on Instagram and 352 K subscribers on YouTube since 2011. 

The 33-year-old, formerly a model, is now popularly known for her blog What When Wear too. The influencer ventured into entrepreneurship with the launch of her brand Wearified, a makeup brand that includes a full range of beauty products with a following of 16.9 K on Instagram.