Insight
Influencers and agencies that thrived on RMG deals now find themselves on a revenue cliff
How real money gaming ban affects influencer marketing agencies, creators
India’s creator economy booms, but 88% still earn less than 75% of their income online
Brands are pouring crores into creator economy this festive season
Samay Raina and Apoorva Makhija feature in faux podcast for skincare brand Deconstruct
Social Media distracts more than it helps, say 41% in wellness survey by Habuild
How Flipkart and Amazon are battling it out with influencers this Independence Day sale
What is this scam of “Engagement farming” that every brand should fear