Amazon expands creator play in India with new Tech Influencer Program; 1 lakh+ influencers onboard

New Delhi: Amazon India has announced the launch of its Tech Influencer Program (TIP). Through the program, Amazon will provide content creators of all sizes with access to tools and resources to create content that helps customers shop for products such as smartphones, laptops, cameras, and more. 

The program will help creators monetise their content while simplifying shopping for their followers. 

“Creators are at the heart of how customers discover, research, and purchase products today,” said Nidhi Thakkar, Head of Creators Program, Amazon India. “With the Tech Influencer Program, we are doubling down on our vision to empower creators to succeed while helping customers make more informed purchase decisions and ensuring a smoother shopping experience.”

Amazon’s Influencer Program now has over 1 lakh creators across technology, fashion, lifestyle, parenting, fitness, and more. The program enables creators to pursue their creative vision by producing tailored affiliate content with editorial freedom, fostering authentic engagement with their audiences. 

Popular content creators, celebrities, and experts such as Sameera Reddy, Rajiv Makhni and Ankur Warikoo are a part of the program and enjoy engaging with their community through Amazon.in. 

Amazon's TIP empowers tech creators with early access to product launches and deals, enabling timely content creation. 

It offers a competitive commission structure for driving conversions, training on advanced practices, exclusive affiliate tools, and strategies to maximise reach. 

Creators enjoy access to brand deals and monetisation opportunities, plus advanced workshops, special events, and networking with peers, brands, and Amazon leaders. By empowering creators with unparalleled resources and opportunities, TIP aims to create a powerful launchpad for India’s tech creator economy.

Amazon continues to invest in the creator network in India with programs like Amazon Live, Amazon Influencer Program, Creator Central, Creator University, Elevate, and Creator Connect that provide a medium for influencers to learn, engage and grow.