Puneet Biyani takes over as VP and Head of OOH, Branded Content and Exhibitions at TOI

He takes charge of OOH, branded content and exhibitions at BCCL as the company looks to strengthen its partnerships and client solutions strategy

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Puneet Biyani takes over as VP and Head of OOH, Branded Content and Exhibitions at TOI

New Delhi: Puneet Biyani has joined Bennett, Coleman (The Times of India) as Vice President and Head of Out-of-Home (OOH), Branded Content and Exhibitions within the Response division.

Puneet Biyani, a Chartered Accountant with an Executive Education in General Management from Harvard Business School, has over two decades of experience in business operations, P&L management, finance, business planning, fundraising, process automation, mergers and acquisitions, and strategy

Before this appointment, he served as President and Chief Strategy Officer at Lemma Tech, an advertising technology start-up, where he led business and operations across the Asia-Pacific region, including India, Singapore, Indonesia, Malaysia and Australia. During his time there, he worked on integrating television and digital out-of-home media, and contributed to the development of a global business strategy.

Earlier in his career, Biyani held roles at Times OOH, Goldman Sachs, and PricewaterhouseCoopers (PwC).

According to the company, he will work on strategies that draw from BCCL’s print, digital, and content ecosystem. He is expected to focus on building partnerships and developing client solutions. “BCCL builds adjacencies to its core strengths,” the company said, adding that he will “curate and execute strategies that leverage partnerships and create robust client solutions.”

TOI branded content Leadership Vice-President