Raghuveer Singh takes over as VP, Social Media & Content Marketing at ZEE5

New Delhi: ZEE5 has elevated Raghuveer Singh to the role of Vice President, Social Media & Content Marketing. In his expanded remit, Singh will lead the platform’s social media strategy and content-driven marketing efforts across India and global markets.

Singh joined ZEE5 in 2019 as Associate Director, Marketing (SVOD) and was later promoted to Director, Social Media & Content Marketing, India & Global in December 2024. Over the years, he has overseen several campaigns aimed at strengthening ZEE5’s digital engagement and subscription-focused content marketing strategy.

With this leadership change, ZEE5 is expected to continue refining its digital outreach and audience engagement across competitive OTT environments.