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How to measure influencer marketing ROI

Measuring ROI when it comes to influencer marketing can be a slippery slope and justifying the spending in a quarterly review can be a nightmare for a marketer. So, to discuss the issue of measuring ROI on influencer marketing, panellists gathered at the India Digital Summit to find a solution

By Vishesh Sharma
Jan 20, 2025 06:25 IST 3 Min read
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