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Adfluence Hub, the tech-enabled influencer marketing platform, has announced the launch of its new campaign tracker tool.

This addition to Adfluence's product suite helps marketers consolidate all their influencer campaign reports under one roof across Instagram and YouTube.

With Adfluence campaign tracker, one can compare the past campaigns, content strategies and perform cross-platform and cross-agency analysis. The real time reporting tracker helps take decisions on the fly and optimise campaigns.

Amev Burman, Chief Executive Officer, Adfluence Hub, said, “We are very excited to launch our Campaign Tracker, this will help marketers own their campaign data and make more informed decisions."

“The USP of Adfluence Campaign Tracker is that it helps you Track, Archive, and Optimise your influencer marketing campaigns effortlessly and for free, and it provides freedom to onboard multiple agencies to analyse your best fit. We have already seen a great response to the tool and have analysed over 100,000+ posts till date in the beta stage.”

Burman added that with the combination of technology and financial solutions, they have also launched Instant Payment. Typically, brands and agencies have business approvals to follow, and influencers generally don't have a large team to follow up and track payments. They have finally figured out a way to provide instant payment to influencers and a credit line facility for brands and agencies.

Earlier last year, Adfluence Hub officially launched its Campaign Manager Tool, which enables marketers to manage end-to-end campaigns from a single dashboard.

The team at Adfluence Hub stated, "This platform, built with input from brands and agencies, aims to solve the challenges in the influencer marketing industry."