Branded Content 2.0 will be about brand-owning intellectual properties: Kumar Deb Sinha of Dentsu Story Lab

In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

Akansha Srivastava Delhi, December 04, 2018

Kumar Deb Sinha

Content marketing is not just limited to creating brand awareness or affinity but it can also convince the customer to visit the physical store, believes Kumar Deb Sinha, India head of The Story Lab, ...

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Kumar Deb Sinha, Dentsu Story Lab,

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Branded Content 2.0 will be about brand-owning intellectual properties: Kumar Deb Sinha of Dentsu Story Lab

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Branded Content 2.0 will be about brand-owning intellectual properties: Kumar Deb Sinha of Dentsu Story Lab

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