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Kumar Deb Sinha

Post Thumb Interviews

Branded Content 2.0 will be about brand-owning intellectual properties: Kumar Deb Sinha of Dentsu Story Lab

In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

By Akansha Srivastava
logoFeb 27, 2019 15:09 IST logo 9 Min read
Post Thumb News
Wavemaker's Kumar Deb Sinha joins DAN's The StoryLab as Country Head
By BuzzInContent Bureau
logoAug 21, 2018 19:06 IST logo 2 Min read
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