Branded content doesn't deliver immediate ROI, but succeeds in long-term: Lokesh Kataria of Mattel India

Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

Akansha Srivastava Delhi, October 23, 2018

Branded content helps in creating brand love and in turn, drives the sales in the long-term, believes Barbie doll maker Mattel India. The company, that is heavily focused on content marketing, thinks ...

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Lokesh Kataria, Mattel India,

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Branded content doesn't deliver immediate ROI, but succeeds in long-term: Lokesh Kataria of Mattel India

Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

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Branded content doesn't deliver immediate ROI, but succeeds in long-term: Lokesh Kataria of Mattel India

Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

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