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Mattel India

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Branded content doesn't deliver immediate ROI, but succeeds in long-term: Lokesh Kataria of Mattel India

Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

By Akansha Srivastava
logoFeb 26, 2019 12:15 IST logo 4 Min read
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