Branded content takes centre-stage in OTT players' game plan

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

Akansha Srivastava Delhi, March 15, 2022

The OTT market is expected to grow at a CAGR of more than 20% to reach $13-15 billion over the next decade, according to TMT (Technology, Media, and Telecommunications) Predictions 2022 report by Delo...

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Branded content, OTT players, game plan,

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Branded content takes centre-stage in OTT players' game plan

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

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Branded content takes centre-stage in OTT players' game plan

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

This premium article is available to paid subscribers only.

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More from this section

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