Can OTT platforms really scale up content initiatives of brands?

Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

Akansha Srivastava Delhi, August 07, 2018

As video is being increasingly seen as the most preferred way to win a consumer’s mind and grab his attention, brands are increasingly betting bigger on OTT platforms among the available video p...

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Can OTT platforms really scale up content initiatives of brands?

Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

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Can OTT platforms really scale up content initiatives of brands?

Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

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