Can OTT platforms really scale up content initiatives of brands?

Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

Akansha Srivastava Delhi, August 07, 2018

As video is being increasingly seen as the most preferred way to win a consumer’s mind and grab his attention, brands are increasingly betting bigger on OTT platforms among the available video p...

This premium article is available to paid subscribers only.

To see the full article, you need to subscribe.

Subscribe Now

or SIGN IN if you already have an account.

Want to sample this article?

Read a free summary, right now. SIGN UP FOR FREE

Content@BuzzInContent.com

OTT platforms,

More from this section

Despite brands coming a long way in leveraging LGBTQIA+ creators, there's less parity

With the commencement of the Pride month and multiple brands leveraging creators from the LGBTQIA+ community for their ad campaigns, BuzzInContent.com digs deep into what's in store for these brand-influencer deals and whether they are impacted by influencers' gender

By Shreya Negi | June 07, 2023

Even with rise of Generative AI and virtual influencers, human connections will continue to fuel influencer marketing: AnyMind's Rubeena Singh

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

By Shreya Negi | June 02, 2023

How FilterCopy tailors content for different platforms while staying true to its core message?

The company creates content that encourages organic spread through audience advocacy, employing engagement tools and carefully considering the target audience, emotional impact, and shareability, according to Shreya Agarwal, Head of FilterCopy, Pocket Aces

By Sakshi Sharma | June 02, 2023

Myntra realises the importance and role that digital avatars and virtual reality plays in Gen Z's lives: Sunder Balasubramanian

Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

By Shreya Negi | May 31, 2023

What our subscribers say

“With its focus on news, insights and interviews, BuzzInContent.com has emerged as a leading platform for marketers as well as people who have interest in the subject of content marketing and building businesses through it. The content is sharp and extremely engaging and that's because I think every piece of it is curated with great care. I have no doubt that the platform will continue to be a trailblazer and lead discussions in the areas of content marketing, consumers and insights.

Karan Kumar, 
Chief Brand and Marketing Officer, Fabindia

“I have been an ardent follower and reader of BuzzInContent.com for almost a year now. For me, it acts as a one-stop destination to get updates about trend-setting work in the content space, and point of view of all stakeholders of the branded content space — marketers, publishers, agencies and creators. As a content practitioner, it helps me with my research on staying updated, assimilate thought across stakeholders and also identify like-minded colleagues for partnership.

Kumar Deb Sinha, 
Country Head, Dentsu Story Lab

“BuzzInContent.com is a rich source of news and insights on content marketing and branded content. I always look forward to the incisive interviews and case studies. It's a platform for content creators and distributors.

Rajasekar KS,
 GM, Marketing, Matrimony.com

“BuzzInContent.com is my one-stop shop for all branded content related news and analyses. The platform covers and captures all work done in content marketing by brands across categories. They are the only ones who are doing that and it's a great site to get knowledge about what marketers are doing in the parallel advertising world.

Sapangeet Rajwant, 
Senior VP, Marketing, Hindi Mass Entertainment, Viacom18

Let us try to answer some FAQs that may help you decide to upgrade your account

Why should I pay for your content?

India’s first and only subscription-driven B2B platform focusing on brands’ content marketing strategies, BuzzInContent.com, does not serve display advertising and offers a clutter-free smooth reading experience. At the same time, we feel our premium content takes a lot of resources and investment, which should be paid for.

Is the reach enough to justify my investment?

Even as we have a database of over 27,000 content practitioners receiving our newsletters, 70% of which is from brands, our strength is 1,000+ paid subscribers (individual+corporate) in less than a month and fast growing. The relevant set of the audience is the value you get against your investment. After all, who needs millions of irrelevant page views!

What are the subscription plans?

One can pick an individual subscription plan @ Rs 2,900 per annum or pay just Rs 290 if interested in reading only one article. We are also offering big savings on corporate plans @ Rs 2,500 per user per annum. Talk to us for more clarification or if you may be facing technical issues while subscribing. But, in the absence of any manual intervention, the subscription can be activated only online with easy payment options.

What do I get against an annual membership?

Besides access to 400+ paid stories and adding almost every day, the paid subscribers will have access to our upcoming whitepapers/market studies on the content marketing ecosystem.

Can I sample the stories beforehand?

You can sample our story before subscription with free sign-up and read what’s there in the story. After that, a subscription is required to read the full story.

BuzzInContent publishes original, analytical and meaningful stories on content marketing for its subscribers including content marketing case studies and video interviews with content marketers.

Can OTT platforms really scale up content initiatives of brands?

Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

This premium article is available to paid subscribers only.

Want to sample this article?

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account

Can OTT platforms really scale up content initiatives of brands?

Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

This premium article is available to paid subscribers only.

Want to sample this article?

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

Sign in

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account