OTT platforms

Only influencers deeply invested in their audience will survive, says Abhishek Gupta of Edelweiss Tokio Life

Sharing insights into trends for 2024, Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, said that video marketing, particularly through short-form platforms like Instagram Reels and YouTube Shorts, will continue to dominate in 2024

By BuzzInContent Bureau

Dec 28, 2023 12:25 IST logo

2 Min read

Insight

Why OTT platforms are the best bet for content marketers today

By Akansha Srivastava

Mar 23, 2021 11:20 IST logo

5 Min read

Insight

How brands can make the most from OTT game as content consumption rises

By Payal Shah Karwa

Aug 20, 2020 09:59 IST logo

4 Min read

Insight

Legrand bets big on original content through web series on OTT platforms

By Shradha Mishra

Aug 26, 2019 10:12 IST logo

3 Min read

Insight

Can OTT platforms really scale up content initiatives of brands?

By Akansha Srivastava

Feb 26, 2019 12:39 IST logo

6 Min read