Why OTT platforms are the best bet for content marketers today

The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

Akansha Srivastava Delhi, March 23, 2021

Google has predicted that two out of three entertainment content consumers will access OTTs by 2023. Looking at such industry reports and the trends, it’s inevitable for marketers to be present ...

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Why OTT platforms are the best bet for content marketers today

The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

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Why OTT platforms are the best bet for content marketers today

The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

This premium article is available to paid subscribers only.

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