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Shradha Mishra

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The power of content is rightly expressed only when it is curated well, say experts

The underlying principle of curation is being consumer-centric and that can help achieve success, conclude the panellists of the session titled ‘If content is king, curation is queen' at BuzzInContent Conversations

By Shradha Mishra
May 19, 2021 13:33 IST 5 Min read
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Brands should choose films contextually closer to them and not ride on star wave, says Rudrarup Datta of Viacom18
By Shradha Mishra
Dec 15, 2020 15:15 IST 5 Min read
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How content strategy drove up Max Life's brand loyalty by 25-30%
By Shradha Mishra
Oct 13, 2020 15:35 IST 6 Min read
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Want to be at the forefront of content marketing, says Sameer Yadav of Mondelez India
By Shradha Mishra
Sep 21, 2020 10:30 IST 4 Min read
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Will Instagram Reels dominate home-grown short-video apps in the race to replace TikTok?
By Shradha Mishra
Jul 09, 2020 11:06 IST 6 Min read
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Lockdown emotions weigh heavy as brands put their best foot forward on Father's Day
By Shradha Mishra
Jun 22, 2020 10:57 IST 7 Min read
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Mother Dairy and Zakir Khan take consumers on a nostalgic trip in a video campaign co-created with Wavemaker
By Shradha Mishra
Apr 27, 2020 09:04 IST 5 Min read
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Legrand bets big on original content through web series on OTT platforms
By Shradha Mishra
Aug 26, 2019 10:12 IST 3 Min read
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Longer formats and engaging conversations can drive better ROI for brands, says Samar Verma of Fork Media
By Shradha Mishra
May 10, 2019 12:01 IST 6 Min read
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Content gives a sniper effect to marketing, says Bhavishya Kelappan of Mia
By Shradha Mishra
May 06, 2019 16:55 IST 3 Min read
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