Content gives a sniper effect to marketing, says Bhavishya Kelappan of Mia

Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

Shradha Mishra Mumbai, May 06, 2019

Bhavishya Kelappan

Mia, the nine-year-old low-priced contemporary brand from Tata group's Tanishq, has realised early in its marketing journey that it is important to stay connected with consumers throughout the year an...

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Bhavishya Kelappan, Mia, Content gives a sniper effect to marketing,

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Content gives a sniper effect to marketing, says Bhavishya Kelappan of Mia

Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

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Content gives a sniper effect to marketing, says Bhavishya Kelappan of Mia

Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

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