Content gives a sniper effect to marketing

Content gives a sniper effect to marketing, says Bhavishya Kelappan of Mia

Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says