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TGB Troop, the strategy-first influencer outfit by Dot Media, executed an influencer marketing campaign for SportsBuzz11 with the #Buzzmakers - a global sports content platform covering the world's biggest sports and esports subjects for die-hard sports enthusiasts.

Through this association, TGB Troop brought together 120+ artists across categories and created a bespoke creator experience for them in Dubai for International League T20, with the primary objective being brand amplification.

The campaign began on January 18 and concluded with the finale of the league with stars like Tanmay Bhatt, Awez Darbar, Krystle D’Souza and more in attendance.

Celebrities in attendance - including Ronit Ashra, Sakshi Keswani, Dhiraj Sanap, Aditya Thakare, Sapna Malik, Aamir Ali, Thugesh, Shreeman Legend and more with a total follower base of 155 million, posted actively about the campaign.

Tanmay Bhatt: 

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A post shared by Tanmay Bhat (@tanmaybhat)


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Shubham Singhal

Shubham Singhal, CEO of Dot Media Base, said, “We feel very fortunate to be able to kickstart our newest service CXP which is creator experiences with our dear friends at SB11. The one-month long labour of love and sheer hard work from the amazing team here at Dot combined with the unmatched hospitality in the Gulf, courtesy of SB11 - made us all realise that when like-minded people come together, magic happens. The reach of this campaign was so massive that we’ve a whole team now that works exclusively in pitching and executing creator experiences as a concept, it’s been less than one month since we wrapped SB11 and we’re curating more as we go, I’m forever indebted to Dashmeet Sir for his trust and continued support, we really do owe him big.” 

SportsBuzz11 aims to boost the skill level of the user to play fantasy games in a secure environment. The fantasy gaming platform has signed ace cricketer Nitish Rana as their brand ambassador. 

Dashmeet Kawatra, Managing Director at SportsBuzz11 was quoted saying “SportsBuzz11 is elated to associate with Dot Media for this explosive launch plan for ILT20. Glad to have hosted such talented young creators and we truly look forward to a larger partnership in the works with our friends at Dot.”