DSP Mutual Fund to spend 50% of total marketing budget on content, says Abhik Sanyal

Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve

Akanksha Nagar Mumbai, January 15, 2020

Abhik Sanyal

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Abhik Sanyal, DSP Mutual Fund,

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DSP Mutual Fund to spend 50% of total marketing budget on content, says Abhik Sanyal

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DSP Mutual Fund to spend 50% of total marketing budget on content, says Abhik Sanyal

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