GroupM's Sam Singh joins TikTok's parent company ByteDance as Vice-President, Monetisation for India

ByteDance, a leading technology company operating a range of content platforms including TikTok, has announced the appointment of Sameer Singh (Sam Singh) as Vice President, Monetisation for India. In his new role, Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India.

Based in Gurugram, Singh will be starting his role in August. Commenting on his new role, Singh said, “I am truly excited to join ByteDance, which is one of the fastest growing global technology companies spearheading innovation in the mobile space. In India, ByteDance has transformed the way people create and interact with their content, and I believe that my experience will contribute to ByteDance’s promising journey in this market. I am looking forward to working with my colleagues, our clients, and our partners at ByteDance to create new synergies in the industry.”

Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM. With varied experience spanning over two decades, he has worked in different regions including India, China, USA, UK and West Asia.

Welcoming Singh to the team, Lidong Zhang, Senior Vice President, ByteDance, said, “We are looking forward to working with him to bring ByteDance’s monetisation efforts in India across our various platforms such as TikTok and Helo to even greater heights.”

ByteDance, a Chinese Internet technology company operating several machine learning-enabled content platforms, headquartered in Beijing, operates a range of content platforms that inform, educate, entertain and inspire people across languages, cultures and geographies. ByteDance now has a portfolio of applications available in over 150 markets and 75 languages.