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Singapore-based influencer marketing platform has raised $2 million from Prime Venture Partners, Decacorn Capital and SGInnovate.

Affable's AI-driven, self-service SaaS platform helps brands and agencies run high-impact influencer marketing campaigns. With the fresh funding, Affable plans to expand into international markets such as the US.

The platform is used by over 45 top brands and agencies including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu, and We Communications. The company tracks more than three million influencers across Instagram, Facebook, YouTube, and TikTok.

Traditionally, the influencer marketing process involves finding influencers, vetting audience quality, tracking and measuring results manually. Affable has not only made this process automated but also intelligent by building proprietary algorithms around its data infrastructure where it uses advanced ML and image processing models for accurate influencer-brand mapping and measuring campaign ROIs.

 The platform detects fake followers, discovers follower interests and classifies social media users based on brands, fan pages etc. Affable indexes all the social media users and identifies potential influencers that a brand could work with.

Using Affable, marketers can find influencers, manage them campaign-wise, and measure post-campaign analytics such as engagement from the in-target audience, influencer success (as a group and individually), measure the overall effectiveness of the campaign, as well as to measure clicks and sales.

Including the current funding round, Affable has raised $2.8M from Prime Venture Partners, Decacorn Capital, SGInnovate, Entrepreneur First and strategic angel investors. Headquartered in Singapore, the startup has 20 employees working remotely across different geographies.

Nisarg Shah, CEO and Co-founder,, said, "We see a huge opportunity in working with brands to enable the much needed, data-driven influencer marketing campaigns. The industry-leading brands and agencies we work with reinforce our belief in the need for analytics to streamline the micro-influencer marketing process. Prime brings a depth of experience in scaling global SaaS companies, operational expertise, as well as a strong network that we can leverage during our growth phase and we are very excited to partner with them. At the same time, participation from our existing investors is a great endorsement for us.”

Shripati Acharya, Managing Partner, Prime Venture Partners, commented, "Data-driven analytics is the need of the hour in the influencer marketing ecosystem, which is a new and upcoming marketing channel and has picked up steam in the last 3-5 years. We believe that influencer marketing will become a mainstream marketing channel for brands with a significant budget allocation. Affable's tech differentiation will transform the way brands and agencies interact with micro-influencers and celebrities, ensuring they get maximum RoI from their marketing campaigns. We are excited by the demand and the potential for this service and are delighted to back founders who are extremely passionate and have deep expertise in this field."

Debneel Mukherjee, Managing Partner, Decacorn Capital, "As the lead investor in Affable's seed round, Decacorn believes that 'prime-time' has arrived in the AI-driven influencer marketing space to effectively monetise the hyper-social behavioural changes in the post-millennials. We are glad to have worked closely with the Affable team over these past two years in scaling their business from a product-market fit stage to a rapidly growing six-digit MRR as of date. In order to help Affable scale beyond Asia into the holy grail of the USA, we have ponied up in Affable to the fullest extent.”