Integrating financial products in stand-up comedy is not a joke

In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

Akanksha Nagar Mumbai, May 07, 2020

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For content creators or brands in general, exploring a new content format comes with a certain kind of risk. As they continue to experiment with newer ideas to appeal to audiences, integration of bran...

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Integrating financial products, stand-up comedy,

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Integrating financial products in stand-up comedy is not a joke

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