Integrating financial products in stand-up comedy is not a joke

In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

Akanksha Nagar Mumbai, May 07, 2020

Click on the image to watch the Video.

For content creators or brands in general, exploring a new content format comes with a certain kind of risk. As they continue to experiment with newer ideas to appeal to audiences, integration of bran...

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Integrating financial products, stand-up comedy,

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Integrating financial products in stand-up comedy is not a joke

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