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Brands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising
By Akanksha Nagar | June 18, 2019
As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters
By Akanksha Nagar | June 17, 2019.jpg)
Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India, reveals why the brand chose GECs for its content initiative and partnered with Zee channels
By Akansha Srivastava | June 11, 2019
The content platform has gradually expanded itself from a digital community for women to a full-fledged e-commerce platform. The company has now started launching brick and mortar stores as well. In a conversation with BuzzInContent.com, Priyanka Gill, Founder and CEO, POPxo, shares the challenges involved in the content-commerce approach and how she's building a formidable retail platform on the back of content marketing
By Akanksha Nagar | June 10, 2019
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