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In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers
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The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo
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DPA launched a web series, ‘Pyaar Actually', on Hotstar last month. According to Singh, convenience is the key benefit offered by OTT platforms to its viewers. So it's inevitable for the brand to be present there where the audience visits regularly
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Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? BuzzInContent.com explores all aspects of engagement as metrics and finds out that there is a good side to it too
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