National Skill Development Corporation reaches out to youth on TikTok to promote skill development

TikTok, the short video platform, and National Skill Development Corporation (NSDC) have partnered to celebrate World Youth Skills Day 2019 by launching an in-app campaign, #Skills4All.

As part of the collaboration, NSDC has joined TikTok to leverage the platform to educate TikTok’s over 200 million users, including the first-time internet users in India, about the ongoing government-driven skill development programmes and vocational training opportunities. 

Gaurav Kapoor, Senior Head, Comm. and Advocacy and Industry Partnership and CSR, National Skill Development Corporation, said, "We are excited to join TikTok, in celebration of World Youth Skills Day 2019. Through this platform, we look forward to engaging with TikTok’s vibrant community to achieve our vision of a skilled India. Through diverse content on TikTok, we aim to excite and educate the youth about the various opportunities in the space of vocational training in India. We believe that by harnessing the potential of short videos, we will be able to motivate youth to join Skill India mission.” 

“We are excited to partner with NSDC in their World Youth Skills Day initiative to promote skill development among India’s youth on TikTok and educate them about vocational training and programmes. This partnership is aligned with TikTok’s mission to empower India’s creative economy by providing its over 200 million users with a global platform to showcase their talent and skills across categories. We hope to help NSDC bridge the existing gap of skills supply by educating our users about their initiatives,” said Nitin Saluja, Director, Public Policy, TikTok. 

NSDC aims to promote skill development by catalysing creation of large, quality and for-profit vocational institutions. Through TikTok’s community, NSDC aims to skill large number of youth with scale, speed and high standards to achieve the vision of 'Skilled India'. 

The collaboration on the platform with #Skills4All has already garnered over 3.5 million views with some of the most popular TikTok creators such as @englishwithgeet, @rannvijaysingha and @theamrapalette sharing their videos on the TikTok.