We have to be on OTT for content to maximise reach with TG, says Richa Singh of Diamond Producers Association

DPA launched a web series, ‘Pyaar Actually', on Hotstar last month. According to Singh, convenience is the key benefit offered by OTT platforms to its viewers. So it's inevitable for the brand to be present there where the audience visits regularly

Akansha Srivastava Delhi, November 28, 2019

Richa Singh

Over-the-top (OTT) media service is already a reality in India and it would be really naive for brands to not to have the medium in their content marketing plans. According to reports, India has nearl...

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Richa Singh, Diamond Producers Association,

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We have to be on OTT for content to maximise reach with TG, says Richa Singh of Diamond Producers Association

DPA launched a web series, ‘Pyaar Actually', on Hotstar last month. According to Singh, convenience is the key benefit offered by OTT platforms to its viewers. So it's inevitable for the brand to be present there where the audience visits regularly

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We have to be on OTT for content to maximise reach with TG, says Richa Singh of Diamond Producers Association

DPA launched a web series, ‘Pyaar Actually', on Hotstar last month. According to Singh, convenience is the key benefit offered by OTT platforms to its viewers. So it's inevitable for the brand to be present there where the audience visits regularly

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