Why UGC is becoming the keystone of any integrated content marketing strategy amid Covid-19

Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

Akanksha Nagar Mumbai, April 16, 2020

In the past few years, the rapid rise and immense potential of user-generated content (UGC) has been proven indisputable. The rising popularity of UGC on platforms such as TikTok, Snapchat, YouTube an...

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UGC, Covid-19,

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