Without compelling brand stories, data means nothing; without data, brand stories are based on speculation: Rico Chan of Oath

Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country

Akansha Srivastava Delhi, October 16, 2018

Rico Chan

Creativity in content marketing is not just art but also science. Brands can tell compelling stories only if powered by right data. Rico Chan, Managing Director, Oath, Hong Kong, India and SEA, believ...

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Rico Chan, Oath,

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Without compelling brand stories, data means nothing; without data, brand stories are based on speculation: Rico Chan of Oath

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Without compelling brand stories, data means nothing; without data, brand stories are based on speculation: Rico Chan of Oath

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