Amit Doshi of IVM Podcasts

Not conversion but podcast is high on delivering affinity and awareness, says Amit Doshi of IVM Podcasts

Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market