Asian Paints Viroprotek sanitiser

A look at Kinnect's content strategy to use YouTube creators over Instagram influencers to promote Asian Paints Viroprotek sanitiser

The campaign garnered over 104+ million impressions, 27.7+ million views and 1.1+ million engagements. The call-out by YouTubers, along with links mentioned in the description, resulted in 30K+ comments and over 8k+ website visits to buy Viroprotek's range of products