Bojan Jankulovski

Content marketing is of highest prominence in our strategies, says Bojan Jankulovski, Head of Operations, Maserati India

In a conversation with BuzzInContent.com, Jankulovski talks about how content serves as a showcase of the Maserati lifestyle to its prospective customers and brands enthusiasts. Sharing its upcoming plans in the same space, he reveals how it is measuring ROI garnered from content initiatives