celebrities
                What's triggering brands' growing fad for collaborating with short-lived fame creators?
            
                1 in every 4 brands' content processed by ASCI had an influencer violation
            
                Social media influencers must use terms like advertisement, ad, sponsored, collaboration in endorsements
            
                Consumer Affairs Ministry issues guidelines for social media influencers
            
                StayVista's #SoMuchMore campaign aims to promote the idea of getaways among people
            
                28% of all ad complaints received between April-Sept 2022 were related to influencers: ASCI report
            
                Marico's Parachute Advansed campaign #ChampiBeats challenge garners 10 billion views in first six days
            
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