Charlie Baillie

Gaming influencers to become mainstream with private label, product & IP launches: Ampverse's Charlie Baillie

As per Baillie, Co-founder and Chief Strategy Officer, Ampverse, because traditional advertising isn't working for next-gen audiences who are savvy enough to block ads on various digital platforms, gaming has emerged as one the most effective ways to connect with such young audiences irrespective of the Tier-wise bifurcation