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creator economy

branded-content-scaledInsight

Branded content 2025: Where India is ahead, and where it needs to catch up

India’s creator scale, tentpole fluency and multilingual distribution put it ahead in volume and speed, but 2026 will be won on governance, measurement, CTV craft and commerce-linked storytelling

By Shilpashree Mondal
Dec 19, 2025 12:40 IST 8 Min read
Youtube x wppNews
WPP expands YouTube integration to strengthen creator-led media planning
By BuzzInContent Bureau
Dec 17, 2025 09:54 IST 2 Min read
ugc contentInsight
How festive-season content blurred the line between UGC and influence
By Shilpashree Mondal
Dec 15, 2025 16:18 IST 3 Min read
Niranjan-MondalSpotlight
Niranjan Mondal built 1.2 million followers with Bengali content and he’s blunt about why
By Shilpashree Mondal
Dec 12, 2025 11:32 IST 3 Min read
content craetionInsight
3 in 4 D2C brands in India now rely on creators to boost growth
By BuzzInContent Bureau
Dec 09, 2025 18:23 IST 3 Min read
Influencer marketing KlugklugInsight
India’s influencer marketing market exceeds Rs 10,000 crore, report finds
By BuzzInContent Bureau
Dec 08, 2025 17:17 IST 2 Min read
youtube report recapInsight
YouTube reports that 77% of Gen Z in India watched creators in translated formats
By BuzzInContent Bureau
Dec 08, 2025 16:29 IST 2 Min read
still-mattersInsight
Why many brands now call creators first and journalists later
By Sandhi Sarun
Dec 05, 2025 10:56 IST 6 Min read
kusha-kapilaInsight
Bread thodi bana rahe ho: Kusha Kapila blasts bulk AI content and fake creator hacks
By BuzzInContent Bureau
Nov 26, 2025 10:45 IST 3 Min read
Zahid-KhanInsight
Amazon’s creator army now powers 2 crore shopping decisions; here’s how it really works
By Sandhi Sarun
Nov 19, 2025 09:41 IST 5 Min read
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