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Generative AI

content demandInsight

84% of Indian marketers expect content demand to grow fivefold by 2027: Adobe research

Indian marketers report content demand has more than doubled in two years, with many seeing fivefold growth, reshaping creation, distribution, and personalisation strategies

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Even with rise of Generative AI and virtual influencers, human connections will continue to fuel influencer marketing: AnyMind's Rubeena Singh
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