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Hamsini Shivakumar

Post ThumbContent & Culture

How the Semioscape of K-Beauty has got the new generation of Indian women hooked

Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how K-Beauty has changed the rules of the beauty care game in metro India

By Hamsini Shivakumar
logoNov 16, 2022 10:13 ISTlogo 5 Min read
Post ThumbContent & Culture
Food in youth culture and what it means for food brands
By Hamsini Shivakumar
logoSep 07, 2022 09:27 ISTlogo 6 Min read
Post ThumbContent & Culture
The TVF story: Youth culture and lessons for branded content creators
By BuzzInContent Bureau
logoAug 29, 2022 10:08 ISTlogo 6 Min read
Post ThumbContent & Culture
Monsoon and unutilised opportunities for brand communication
By Hamsini Shivakumar
logoAug 18, 2022 10:28 ISTlogo 4 Min read
Post ThumbContent & Culture
Leveraging patriotism: What brands need to know
By Hamsini Shivakumar
logoAug 11, 2022 10:06 ISTlogo 6 Min read
Post ThumbNews
Leveraging the charm of travel
By Hamsini Shivakumar
logoAug 04, 2022 17:07 ISTlogo 4 Min read
Post ThumbContent & Culture
What's the connection between a league table and influencer sub-culture?
By Hamsini Shivakumar
logoJul 25, 2022 09:54 ISTlogo 7 Min read
Post ThumbContent & Culture
Meaningful sponsorships and Ms. Marvel
By Hamsini Shivakumar
logoJul 11, 2022 09:31 ISTlogo 5 Min read
Post ThumbContent & Culture
Cultural and behavioural change wins big at Cannes Lions 2022
By Hamsini Shivakumar
logoJun 27, 2022 09:53 ISTlogo 6 Min read
Post ThumbContent & Culture
Bharat, a new vision, a new imaginary
By Hamsini Shivakumar
logoJun 20, 2022 08:48 ISTlogo 6 Min read
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