Heeru Dingra

Huge opportunity for brands as demand for local content at all-time high: Heeru Dingra of WATConsult

Dingra, CEO, WATConsult, in an interaction with BuzzInContent.com, says initiatives like vocal for local and Atmanirbhar (self-reliant) have pushed brands to adopt regional content with vigour. She says video and audio tailored to regional dialects and easy-to-consume short video formats will be the low hanging fruits in the near future