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influencer marketing

marketing creatorsInsight

How everyday creators now shape what India discovers, trusts and buys

At MRSI’s ‘Attention to Action’ webinar, KlugKlug, GroupM’s Goat Agency and Hansa Research unpacked how Indian consumers now discover, trust and buy through creators and why brands are moving to always-on influencer strategies

By Shilpashree Mondal
Nov 28, 2025 12:49 IST 6 Min read
kusha-kapilaInsight
Bread thodi bana rahe ho: Kusha Kapila blasts bulk AI content and fake creator hacks
By BuzzInContent Bureau
Nov 26, 2025 10:45 IST 3 Min read
NPoduLt8Zm4oif2i1w2FInsight
QYOU Media turns profitable as Chtrbox IPO and creator focus power 44% Q3 growth
By BuzzInContent Bureau
Nov 26, 2025 10:31 IST 5 Min read
influencersInsight
This Diwali and wedding season, micro-creators did what big stars couldn’t
By Shilpashree Mondal
Nov 21, 2025 11:55 IST 5 Min read
NIVEA-SoftNews
NIVEA Soft 5.0 debuts AI “Rizz-ume” with Apoorva Mukhija, Ankush Bahuguna, Sufi Motiwala
By BuzzInContent Bureau
Nov 12, 2025 17:07 IST 2 Min read
CrackdInfluencer Marketing
Amit Dhawan and Sanya Bajaj launch Crack’d, a new influencer marketing agency
By BuzzInContent Bureau
Nov 10, 2025 17:13 IST 1 Min read
Cover-UGCInsight
The great ‘authenticity’ illusion inside modern UGC spectrum
By Lalit Kumar
Oct 31, 2025 11:59 IST 6 Min read
chtrboxInsight
Chtrbox posts 33.4% revenue growth in H1 FY2025-26
By BuzzInContent Bureau
Oct 27, 2025 14:50 IST 2 Min read
Alishba KhalidNews
Pakistani influencer row hits Malabar Gold ‘hard’ on Dhanteras
By Shilpashree Mondal
Oct 20, 2025 12:59 IST 2 Min read
NIveaBranded Content
Taapsee Pannu joins creators for Nivea’s tongue twister challenge
By BuzzInContent Bureau
Oct 10, 2025 18:11 IST 2 Min read
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