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Kanika Yadav

Post Thumb Content & Culture

How Indian brands are repurposing ‘beauty' as a code in branding and marketing

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty

By Hamsini Shivakumar
logoOct 25, 2021 12:53 IST logo 5 Min read
Post Thumb Content & Culture
Why your brand should have its own podcast
By Hamsini Shivakumar
logoOct 20, 2021 10:14 IST logo 4 Min read
Post Thumb Content & Culture
How hybrid branded content positions brands as facilitators during the festive period
By Hamsini Shivakumar
logoOct 13, 2021 09:59 IST logo 4 Min read
Post Thumb Content & Culture
How brands are bridging the gap of symbolism vs reality with an emergent narrative around elders
By Hamsini Shivakumar
logoOct 04, 2021 10:16 IST logo 6 Min read
Post Thumb Content & Culture
What associating with an emergent feminist narrative in branded content can do for brands
By Hamsini Shivakumar
logoSep 29, 2021 09:31 IST logo 5 Min read
Post Thumb Content & Culture
What makes chat show formats an enduringly popular genre for brands?
By Hamsini Shivakumar
logoSep 22, 2021 09:43 IST logo 5 Min read
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