Khatija Lokhandwala

Sporadic collaboration doesn't garner good impact, need to be consistent with influencer marketing: Khatija Lokhandwala of Zivame

Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run